Marketing Analyst

About Us
Trucking moves the American economy. It is a $1 trillion market, and it still runs on fragmented operations, thin margins, and technology a generation behind. Billor, short for "Bill of Rights," is the only company transforming this market end to end, combining Freight and Technology for Truck Drivers, Freight Brokers, and Small Carriers into a single ecosystem. We operate a fleet of several hundred heavy-duty trucks and run integrated business lines across freight, fintech, and technology platforms. 

 

About the role
We are looking for a Mid-Level Marketing Analyst to join our team in Joinville. In this role, you will be responsible for planning and executing marketing initiatives, managing our social media presence, coordinating the production of marketing assets, and working closely with our advertising and PR agencies. You will also collaborate with cross-functional teams to ensure marketing campaigns align with business goals and deliver measurable results. This position requires fluent English to communicate effectively with our U.S.-based team and external partners.

 

Responsibilities

• Monitor and support the execution of online and offline marketing campaigns, ensuring alignment with the company's business objectives.
• Manage the editorial calendar and social media publishing schedule, monitoring engagement and identifying opportunities for improvement.
• Engage with the online community by responding to comments and messages while maintaining the company's brand voice and tone.
• Coordinate the production of marketing assets, including graphic materials, presentations, videos, email campaigns, and content for multiple channels.
• Serve as the primary point of contact between the company and communication partners, including agencies and external vendors.
• Analyze marketing performance metrics and prepare reports with insights and recommendations to optimize marketing strategies.
• Support the planning and promotion of employer branding initiatives.
• Collaborate with the Growth, Product, Sales, People (HR), and other cross-functional teams to develop strategic campaigns and marketing materials.
• Ensure brand consistency across all communication channels and marketing materials.
• Research market trends, customer profiles, and competitive insights to identify new opportunities.
• Assist in managing the marketing budget, coordinating vendors, and tracking project timelines.

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field.
• 3+ years of experience in marketing, social media, communications, or a related role.
• Fluent English (written and spoken) with the ability to communicate effectively with U.S.-based teams and external partners.
• Experience managing social media platforms and content calendars.
• Strong copywriting and communication skills for digital and offline marketing materials.
• Experience tracking and analyzing marketing performance metrics using tools such as Google Analytics, LinkedIn Analytics, or similar platforms.